Olaplex.com OLAPLEX - Repair, Protect, & Strengthen Hair

Go beyond the surface with the only system that rebuilds broken hair bonds.

Olaplex.com Overview

OLAPLEX is a website that focuses on hair care, specifically preventing damage and repairing hair. Their tagline - "Prevent Damage. Repair Hair" is prominently displayed on their homepage, making it clear to their target audience what they offer. The website has a modern and sleek design that is pleasing to the eye. Its color scheme of black, white, and blue gives it a premium, high-end feel.

The website's homepage features a sliding banner that showcases their products and its benefits. Underneath it, you can find a section that introduces their three-step system, followed by a more detailed explanation of their technology. The overall organization of the homepage flows well, guiding the user towards the products and resources available on the website.

OLAPLEX's site value is 45990 US dollars, which is a testament to its growing popularity. On average, the site receives 867 unique users per day, resulting in 2427.6 page views. These numbers are quite impressive, considering it's a niche website.

The website is hosted by Cloudflare, Inc., a well-known hosting provider that offers content delivery and website security services. The website also uses an SSL certificate issued by Entrust, Inc., which secures the website's connection and protects users' personal information and data.

In terms of family-friendliness, the website doesn't contain any explicit content or language that would be deemed inappropriate. The website's focus and content are geared towards hair care and are suitable for all ages.

PageSpeed Insight scores for OLAPLEX indicate that speed is only 55 out of 100. This score needs to be improved to ensure a better user experience. Slow websites can negatively affect the user's experience and increase bounce rates.

In conclusion, OLAPLEX is a sleek and informative website that offers valuable hair care products to its users. Its high site value, daily unique users, and page views are a testament to its growing popularity within the beauty industry. With improved PageSpeed, OLAPLEX can elevate its user experience.

Olaplex.com Rank Summary

Global Rank

276,050

Average Load Time

0.77sec

Links In Count

383

Website Value

$46,036

Audience Geography. Where are olaplex.com visitors located?

Country	Visitors
United States US	82.2%
Other	17.6%

Country	Pageviews
United States US	78.3%
Other	21.6%

Country	Rank
United States US	87949

Where do visitors go on olaplex.com?

Subdomain	Pageviews
olaplex.com	82.86%
blog.olaplex.com	8.7%
locator.olaplex.com	6.59%
other	1.86%

Subdomain	Pageviews per User
olaplex.com	2.1
blog.olaplex.com	2
locator.olaplex.com	1

Subdomain	Reach
olaplex.com	87.38%
locator.olaplex.com	14.47%
blog.olaplex.com	8.91%

How popular is olaplex.com?

Period	Global Rank	Global Rank Delta
past 3 months	276050	1071
past month	378307	140320
past week	711445	365743
yesterday	869027	521514

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	290363	17603	14	-5.935%	2.8	-10.26%
30	453200	207924	8	-55.755%	2.2	-26.42%
7	929885	523934	3	-68.763%	2	-33.33%
1	1002276	494048	2	-70.142%	1	-23.08%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	289475	-5804	18	4%
30	375651	121910	13	-39.78%
7	680550	323990	7	-52.989%
1	796610	482287	8	-61.255%

Olaplex.com Website Safety

Overview

Last Updated: 01/13/2025

Overall result - olaplex.com is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/26/2024

olaplex.com is safe.

Norton ConnectSafe evaluates olaplex.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 11/16/2016

olaplex.com is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

olaplex.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/25/2021

olaplex.com is safe.

McAfee assesses olaplex.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze olaplex.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/13/2025

olaplex.com child safety is unknown.

The WOT calculates reputation of the olaplex.com. This reputation system receives ratings from users and information from third-party sources, assesses the olaplex.com for safety features and confirms, whether olaplex.com is suitable for children.

SSL Information

SSL Checker Tool

Domain	*.olaplex.com
Issuer Organization	Entrust, Inc.
Issuer	Entrust Certification Authority - L1K
Algorithm	RSA-SHA256
Valid form	10/28/2024
Expiration	11/25/2025
Signed	Certificate is not self signed
Additional Domains	*.olaplex.com olaplex.com

Olaplex.com Rank History

Alexa Rank shows how popular olaplex.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If olaplex.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to olaplex.com and pageviews on olaplex.com over the past 3 months.

Olaplex.com Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 13335

ASN Title: CLOUDFLARENET - Cloudflare, Inc., US

Last Update: 07/31/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 13335
ASName: CLOUDFLARENET
ASHandle: AS13335
RegDate: 2010-07-14
Updated: 2017-02-17
Comment: All Cloudflare abuse reporting can be done via https://www.cloudflare.com/abuse
Ref: https://rdap.arin.net/registry/autnum/13335

OrgName: Cloudflare, Inc.
OrgId: CLOUD14
Address: 101 Townsend Street
City: San Francisco
StateProv: CA
PostalCode: 94107
Country: US
RegDate: 2010-07-09
Updated: 2017-02-17
Comment: All Cloudflare abuse reporting can be done via https://www.cloudflare.com/abuse
Ref: https://rdap.arin.net/registry/entity/CLOUD14

OrgTechHandle: ADMIN2521-ARIN
OrgTechName: Admin
OrgTechPhone: +1-650-319-8930
OrgTechEmail: rir@cloudflare.com
OrgTechRef: https://rdap.arin.net/registry/entity/ADMIN2521-ARIN

OrgAbuseHandle: ABUSE2916-ARIN
OrgAbuseName: Abuse
OrgAbusePhone: +1-650-319-8930
OrgAbuseEmail: abuse@cloudflare.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/ABUSE2916-ARIN

OrgNOCHandle: NOC11962-ARIN
OrgNOCName: NOC
OrgNOCPhone: +1-650-319-8930
OrgNOCEmail: noc@cloudflare.com
OrgNOCRef: https://rdap.arin.net/registry/entity/NOC11962-ARIN

RNOCHandle: NOC11962-ARIN
RNOCName: NOC
RNOCPhone: +1-650-319-8930
RNOCEmail: noc@cloudflare.com
RNOCRef: https://rdap.arin.net/registry/entity/NOC11962-ARIN

RTechHandle: ADMIN2521-ARIN
RTechName: Admin
RTechPhone: +1-650-319-8930
RTechEmail: rir@cloudflare.com
RTechRef: https://rdap.arin.net/registry/entity/ADMIN2521-ARIN

RAbuseHandle: ABUSE2916-ARIN
RAbuseName: Abuse
RAbusePhone: +1-650-319-8930
RAbuseEmail: abuse@cloudflare.com
RAbuseRef: https://rdap.arin.net/registry/entity/ABUSE2916-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Olaplex.com Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: OLAPLEX.COM
Registry Domain ID: 1779611326_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.101domain.com
Registrar URL: http://101domain.com
Updated Date: 2023-03-30T22:27:15Z
Creation Date: 2013-02-11T02:30:32Z
Registry Expiry Date: 2033-02-11T02:30:32Z
Registrar: 101domain GRS Limited
Registrar IANA ID: 1011
Registrar Abuse Contact Email: abuse@101domain.com
Registrar Abuse Contact Phone: +17604448674
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: serverDeleteProhibited https://icann.org/epp#serverDeleteProhibited
Domain Status: serverTransferProhibited https://icann.org/epp#serverTransferProhibited
Domain Status: serverUpdateProhibited https://icann.org/epp#serverUpdateProhibited
Name Server: DREW.NS.CLOUDFLARE.COM
Name Server: MARJORY.NS.CLOUDFLARE.COM
DNSSEC: signedDelegation
DNSSEC DS Data: 2371 13 2 ED5386A83E89FFE545781C3C8FB17B37C365AAADD7BA6766B40DCECD09C173DA
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-10-11T06:32:56Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
olaplex.com	23.227.38.32	300

Host	MX Record	Priority	TTL
olaplex.com	mxa-0068b501.gslb.pphosted.com	10	300
olaplex.com	mxb-0068b501.gslb.pphosted.com	10	300

Host	NS Record	TTL
olaplex.com	drew.ns.cloudflare.com	86400
olaplex.com	marjory.ns.cloudflare.com	86400

Host	TXT Record	TTL
olaplex.com	MS=ms22488050	300
olaplex.com	ZOOM_verify_Iyoe3Vj2TsC9OYB3rOy-PA	300
olaplex.com	adobe-idp-site-verification=6adf859c0b27713c2b221cd37a82108dfef7ebf29108faf3273f2fedcde55bd3	300
olaplex.com	apple-domain-verification=HXV7ibWqXCAwfU2o	300
olaplex.com	atlassian-domain-verification=7s1mw1gJwx7x/jeGvRki/aWrvsLmAHaoinVI7pHsPXst/Gh4La0lrruks52vBOFT	300
olaplex.com	canva-site-verification=rP00eMjCloOsyMgsvioTLQ	300
olaplex.com	docusign=4c2ae311-2ba4-4662-97d2-a9fa82eb9219	300
olaplex.com	docusign=6f775f6d-2c38-40a6-90e4-26ce918f6c9c	300
olaplex.com	dropbox-domain-verification=zkh0gqo8oa0t	300
olaplex.com	facebook-domain-verification=8ehtxnhw3pukpm8xk2a8q1g1dby2ie	300
olaplex.com	google-site-verification=RJtADRRL1e2jQsy-cA-kROSbIBA3OiEs5042hp2C7BA	300
olaplex.com	hcp-domain-verification=c7513ee07b94dff094fe98373c6f4e0a25a776113906eb74298319131af7f5a2	300
olaplex.com	klaviyo-site-verification=KU8ykt	300
olaplex.com	klaviyo-site-verification=RBw8Dz	300
olaplex.com	klaviyo-site-verification=WNWgpm	300
olaplex.com	klaviyo-site-verification=WQL3mJ	300
olaplex.com	klaviyo-site-verification=WvjbPK	300
olaplex.com	klaviyo-site-verification=YbBCiA	300
olaplex.com	klaviyo-site-verification=YxdpBk	300
olaplex.com	onetrust-domain-verification=82c5ee95a8824c9a98668f358552ae81	300
olaplex.com	shopify-verification-code=YoTr45UN0t5734LW981LBS7rqAAn5g	300
olaplex.com	stripe-verification=521e6e8f4824c9a2640b3b0f04a53e6d21ccd521cb2219e93d27f49281719bed	300
olaplex.com	v=spf1 include:_u.olaplex.com._spf.smart.ondmarc.com -all	300
olaplex.com	wiz-domain-verification=c24a0d58bd5bd9aadc3279088e49ca33741447041498c512025fbd11e9f549ba	300

drew.ns.cloudflare.com
TTL: 1800
Email address: dns.cloudflare.com
Serial: 2361229599
Refresh: 10000
Retry: 2400
Expire: 604800
Minimum: 1800

Olaplex.com HTML Check

HTML Validation Tool

Warnings

Consider avoiding viewport values that prevent users from resizing documents.

The first occurrence of ID “Shape” was here.

The first occurrence of ID “path-1” was here.

The first occurrence of ID “Logo” was here.

The first occurrence of ID “Fill-1” was here.

The first occurrence of ID “Fill-3” was here.

The first occurrence of ID “Fill-5” was here.

The first occurrence of ID “Fill-7” was here.

The first occurrence of ID “Fill-9” was here.

The first occurrence of ID “Fill-11” was here.

The first occurrence of ID “Fill-13” was here.

The first occurrence of ID “mask-2” was here.

The first occurrence of ID “Clip-16” was here.

The first occurrence of ID “Fill-15” was here.

The first occurrence of ID “Oval” was here.

Empty heading.

The first occurrence of ID “media-24px-glyph-1_button-circle-play” was here.

Consider using the “h1” element as a top-level heading only (all “h1” elements are treated as top-level headings by many screen readers and other tools).

Article lacks heading. Consider using “h2”-“h6” elements to add identifying headings to all articles.

The first occurrence of ID “path14” was here.

The first occurrence of ID “path16” was here.

The first occurrence of ID “path18” was here.

The first occurrence of ID “Fill-2” was here.

The first occurrence of ID “Fill-4” was here.

The first occurrence of ID “Fill-6” was here.

The first occurrence of ID “Fill-8” was here.

The first occurrence of ID “Fill-10” was here.

The first occurrence of ID “Fill-12” was here.

The first occurrence of ID “mc-embedded-subscribe-form” was here.

The first occurrence of ID “mc-embedded-subscribe” was here.

Section lacks heading. Consider using “h2”-“h6” elements to add identifying headings to all sections.

This document appears to be written in English. Consider adding “lang="en"” (or variant) to the “html” start tag.

Errors

A “meta” element with an “http-equiv” attribute whose value is “X-UA-Compatible” must have a “content” attribute with the value “IE=edge”.

Element “meta” is missing one or more of the following attributes: “charset”, “content”, “http-equiv”, “itemprop”, “name”, “property”.

Attribute “alt” not allowed on element “a” at this point.

Duplicate ID “Shape”.

Duplicate ID “path-1”.

Duplicate ID “Logo”.

Duplicate ID “Fill-1”.

Duplicate ID “Fill-3”.

Duplicate ID “Fill-5”.

Duplicate ID “Fill-7”.

Duplicate ID “Fill-9”.

Duplicate ID “Fill-11”.

Duplicate ID “Fill-13”.

Duplicate ID “mask-2”.

Duplicate ID “Clip-16”.

Duplicate ID “Fill-15”.

Duplicate ID “Oval”.

Start tag “a” seen but an element of the same type was already open.

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Element “sesction” not allowed as child of element “section” in this context. (Suppressing further errors from this subtree.)

Duplicate ID “media-24px-glyph-1_button-circle-play”.

Duplicate ID “path14”.

Duplicate ID “path16”.

Duplicate ID “path18”.

Bad value “Harper's_Bazaar_color_logo” for attribute “id” on element “g”: Not a valid XML 1.0 name.

Duplicate ID “Fill-2”.

Duplicate ID “Fill-4”.

Duplicate ID “Fill-6”.

Duplicate ID “Fill-8”.

Duplicate ID “Fill-10”.

Duplicate ID “Fill-12”.

End tag “div” seen, but there were open elements.

Unclosed element “section”.

Duplicate attribute “class”.

Duplicate ID “mc-embedded-subscribe-form”.

Duplicate ID “mc-embedded-subscribe”.

Olaplex.com Desktop Performance

Last tested: 12/09/2018

Desktop Speed

48%

Optimize images

Leverage browser caching

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Minify JavaScript

Desktop Resource Breakdown

Total Resources	123
Number of Hosts	58
Static Resources	69
JavaScript Resources	64
CSS Resources	9

Olaplex.com Mobile Insights

Last tested: 12/09/2018

Mobile Usability

99%

Size tap targets appropriately

Mobile Speed

55%

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Optimize images

Minify JavaScript

Mobile Resource Breakdown

Total Resources	125
Number of Hosts	60
Static Resources	70
JavaScript Resources	65
CSS Resources	10

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Olaplex.com OLAPLEX - Repair, Protect, & Strengthen Hair

Go beyond the surface with the only system that rebuilds broken hair bonds.

Olaplex.com Overview

Olaplex.com Rank Summary

Olaplex.com Website Safety

Olaplex.com Rank History

Olaplex.com Hosting Information

Olaplex.com Domain Registration and Settings

Olaplex.com HTML Check

Olaplex.com Desktop Performance

Olaplex.com Mobile Insights

Olaplex.com Similar Audits

Olaplex.com Common Typos